Identity of a non-bank financial institution

Branding
Naming
Logo
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Absolutbank has established itself as a bank that always has one of the best exchange rates. Currency exchange has become the most requested service, and the queues are endless.

The bank realized his superpower and decided to develop it. As a result, we were contacted not by the bank, but by the on-bank financial institution with the new name «OptiKurs». We have developed a logo and corporate identity for the company, which conveys the essence of the new financial institution and preserves the reputation of Absolutbank.

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A unique sign is a combination of capital letters of the naming. The bows of the «O» frame the divided line «K», which refers to the familiar currency icons.

If you were looking for a sign to make a currency exchange, then here it is.

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Client

Absolutbank

Art director

Vova Bugay

Designer

Vadim Fomenok,

Pasha Podolyakov

Project manager

Nastya Gutorova

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