Redesign of the website of the publishing house Aversev

Aversev is the largest publishing house of educational literature in Belarus. The books of the publishing house cover all sections of the school curriculum. A variety of publications are convenient for children, develop their cognitive interests and creative abilities, teach them to think, form a literary taste, and contribute to high-quality and successful preparation for exams and centralized testing.

We studied Yandex Metrica indicators, conducted a technical audit of the site for the correctness of the code, checked the presence of SSL certificates and the speed of the site. Performed a competitive analysis to find successful solutions.

Based on technical data and visual analysis of the pages, we put forward hypotheses, by implementing which we can improve the user experience and positively affect the operation of the site.

Based on the analysis carried out, a clear prototype was developed. Thanks to him, you can easily evaluate the functionality, the location of the semantic blocks and the visual composition of the interface elements.

The main page contains the main banner, news from the publishing house, a block with categories of published literature, news and articles.

The catalog has a convenient filter that allows you to quickly and easily find the literature you are interested in, study popular positions, editorial or promotional offers.

The product card is as informative as possible. Wide functionality allows you to download materials, watch video tutorials and take a test, purchase a paper or electronic version of the book, get acquainted with payment and delivery methods.

Placing an order through the basket takes place in several stages: entering contact information, choosing payment and delivery methods. You can also get the goods yourself at the pickup points, for this you can select the appropriate address on the map or from the proposed list.