Mascot redesign concept for Belagroprombank

Belagroprombank is one of the largest banks in Belarus, with many years of experience working with individuals and businesses. The bank combines financial expertise with modern services, focusing on simple and accessible solutions for its customers.

Belagroprombank has its own mascot — Agrik. He has become a character in the bank’s children’s, sports and social initiatives, helping the brand communicate with its audience in a simpler, more approachable and friendly way. But over time, his visual identity had become outdated and no longer reflected the needs of modern communication.

We proposed updating Agrik’s design while preserving his recognizable features and character, but making him more modern, dimensional, lively and friendly. The familiar character gained a new visual personality — more expressive, emotional and relevant.

The new Agrik is a lively and dynamic character. He easily conveys emotions, moves naturally and interacts with the world around him, making it easy to build different stories and situations around him. Animation brings his personality to life especially well — as you can see in these short social media videos.