Curd packaging design for kids

Package
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JSC «Zelenodolsk Dairy Processing Plant» is one of the leaders in the food industry and the only manufacturer of baby milk food in Tatarstan. All children’s products of the plant are certified and recommended for use from the very first days of a child’s life.

Based on the concept agreed upon by the client, the agency developed a packaging design for a product line consisting of four flavors.

The main emphasis in the packaging is on the food zone. The illustration of snigir, which is part of the brand, is in harmony with the images of ripe fruits on the label and cup. A round marker with an illustration of a baby says that the product is intended for children from three years old, and a say balloon that the curd contains pieces of fruit.

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Client

ZDPP JSC

Art director

Vova Bugay

Design

Julia Svitoch

Project manager

Nastya Gutorova

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