Advertising campaign for a tour operator

Vogue Travel is a tour operator that makes travelling simple, comfortable and truly stylish.

The company helps people not just go on holiday, but experience it as an event: with attention to detail, convenient service and an atmosphere of inspiration. Even the name hints at emotion — the sound of «Vogue» immediately evokes associations with glamour, lightness and a beautiful life.

We built the campaign idea on this resonance. Why shoot models when everyone feels like a star on holiday? We turned the ad into a series of covers for a fictional magazine, where ordinary people pose as if for glossy magazines. Only instead of a catwalk, there is an inflatable beach mattress; instead of designer dresses, there are bathrobes and flip-flops; and instead of serious expressions, there is the confidence that the holiday was a success.

This is how the slogan «A holiday worthy of a cover» was born. A simple, ironic phrase that brings the brand closer. Vogue Travel does not promise pretentiousness — it gives you that very emotion when you want to take a photo and show everyone: here it is, my moment of glory.