Website redesign for the market leader in canned goods in the CIS

Vastaga is Belarus’ largest canned goods manufacturer. It produces over 80 million cans per year, has more than 50,000 retail outlets, and offers hundreds of SKUs. The company has undergone a brand and visual style update, and now needs a digital environment that will reveal the scale, character, and flexibility of the brand to different audiences.

The company operates in two areas:

The B2B segment with corporate clients (private label development and production for businesses)

The B2C segment with its own brand, Khoroshy Sezon, for retail consumers

We created a flexible structure where general pages are combined with personalized sections for the B2B and B2C segments. The result is a precise fit for the needs of the target audience.

For the end consumer, we created a comprehensive showcase of the Good Season line in the form of a catalog. Each product has an individual card with a detailed description, ingredients, points of sale, and a section with recipes.

The basis is the same product catalog, but with a different focus. The cards are supplemented with information about the possibilities of launching your own brand based on Vastegi products, with the option of adapting recipes and packaging. This approach creates a profitable offer: using proven products as the basis for your own line.

We have prepared over 50 unique visual compositions featuring our products for the website. Each product has been photographed, styled, and «packaged» in the interface.

We prepared a complete UI kit for the project. We collected visual patterns, element states, adaptive blocks, and interface components. This gave the development team a unified visual core and accelerated the implementation of new pages. The brand retains its integrity regardless of where and how the site develops — each element is subordinate to the overall system.

The Vastega website is adapted for all screen types. We didn’t just shrink the content, we redesigned the interface with tablet and mobile scenarios in mind.