«Invest in luck» — Priorbank advertising campaign

Creative
Design
Video and animation
Advertising campaign 360
Copywriting
Key visual
3D visualization
Promotional materials
Promotional video
Audio clip
HTML5-banner
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If you have a certain amount of money, you just need to make a deposit while earning and winning at the same time.

The focus of the entire campaign should be the main prize — the car, and the rest of the benefits from participation in the game will be obvious when you read the terms and conditions. In communication it is necessary to keep to a mix of originality and simplicity. The advertising message should be easy understood: we invite you to participate in the game.

Invest in luck

Anyone who wants to invest effectively knows that in order to «reap» something, first you need to «sow» something. Therefore, the communication slogan reads like «Invest in luck» and is an essential part of the composition.

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The teaser is keeping the upcoming game on the boil.

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Video clip

Web-banners

To promote the online advertising game, we have designed a large number of banners of various sizes and formats

Audio clip

Client

Priorbank

Creative director

Masha Korotkevich

Creative copywriter

Alena Sobol

Art director

Vova Bugay

Design

Nastya Maksimovich

Bannermaker

Roma Shulyak

3D renderer

Vova Bugay

Project manager

Artem Vyal

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