Packaging design for fruit puree line

Package
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«Obnimama» is three types of natural and healthy fruit puree in a pouch package with a cap for children from four months. Puree does not take up much space and is perfectly stored, and therefore it is convenient to take it with you. And the different tastes will definitely appeal to little gourmets.

The greatest emphasis in the design (which is not surprising) is placed on fruits, they also determine the color of the packaging coding. Thanks to this differentiation, the buyer will be able to take the right product from the line from the shelf without looking. In the style of the illustrations of the brand characters (elephant mother and baby elephant), the hallmarks «100% quality» and «without the addition of preservatives» are made. They help to simplify communication and emphasize the naturalness and usefulness of the product.

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It is said that Hug Mama puree is so natural that spiders grow right on fruit trees.

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Client

ZDPP JSC

Art director

Vova Bugay

Design

Julia Svitoch,

Sasha Kazakevich

Project manager

Nastya Gutorova

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