Name and label of the line of ciders DZIČHKA

Consumer branding

Naming

Label

«Pervaya Distilyarnya» Company was preparing to enter the market with a new cider produced using the only correct technology: natural fermentation of freshly squeezed apple juice and no chemical additives.

The product itself is cool, it only remained to give it a good name that would be easy to remember and reflect its main advantage – naturalness.

Our agency offered several names. The client has chosen «DZIČHKA», and we are very happy about that. It seems that this naming goes well with the cider.

Wild apples and pears are called «DZIČHKA». They are rarely found, so they arouse interest and a desire to taste them.

Agree, a great start for a new drink!

The cider is ready, the name was given and the next stage of our work was the development of label.

In order not to get lost on store shelves among other low-alcohol drinks it was important for the new cider to become not only noticeable, but also attractive to the consumer.

Taking into account all the wishes of the client, the stylish label was born reflecting the whole character of the new brand — «DZIČHKA».