Video about the new taste of Lay’s chips

Creative
Video and animation
Copywriting
3D visualization
Promotional video

Lay’s has prepared chips with a special taste only for the Belarusian market — country-style potato pancakes with meat. «Draniki» (from the word «to tear» — that is, to rub, peel in layers on a grater) are an integral attribute of the Belarusian cuisine, they are pancakes made from grated potatoes, onions and spices.

To support the launch of a new product, we have prepared a promo video with a focus on the taste and cooking process.

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Client

Lay's

Art director

Vova Bugay

Creative director

Masha Korotkevich

Creative copywriter

Alena Sobol

Motion designer

Alesya Shadrina

Project manager

Gosha Savelyev

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