Concept for an AI-Generated Film for the New Heated Tobacco Device

glo Hyper Pro is the new generation of heated tobacco devices. A technological device with a sleek design, a built-in display and two heating modes that brings a new dimension to the familiar ritual, all within a single device.

glo Hyper Pro has two sides. One is aesthetic: it is an object you want to look at, hold and use. The other is technological: inside the device, a sophisticated heating process takes place, defining the way it works. In the film, we gradually reveal both sides of the product — from its exterior appearance to what lies beneath the surface.

In the first part, the camera explores Hyper Pro as a design object. Close-ups highlight its shape, materials, details and tactility, turning the device into a visual object. In the finale, we literally look inside it, revealing its mechanics and heating technology. The film therefore moves from aesthetics to technology, gradually revealing the sophisticated engineering behind the expressive exterior.

Before animating the film, we created highly detailed spritesheets of the devices across the product range. We captured each product from multiple angles, in high resolution and with close attention to every detail — from the geometry of the body to its materials and interface elements. This set of references became a unified visual foundation for the generation process, helping the AI consistently reproduce Hyper Pro from different angles while maintaining its realism and visual consistency from shot to shot.

To show the device from the inside, we collected information about its construction from publicly available sources and used it to reconstruct its internal components — including the heating elements, coils and other key parts. We then used this reconstruction to create physically accurate, realistic shots and brought them to life through animation.