Concept for an AI-generated video for 1664 Blanc

1664 Blanc is a French beer produced by Kronenbourg 1664, a brand specialising in wheat beer and the world’s best-selling French beer brand. It is a premium wheat beer with a delicate aroma, fruity and citrusy flavours, and a subtle bitterness. This beer is simply made for a romantic mood, just as France itself is made for love.

In the spring of 2026, Robert Pattinson becomes the brand ambassador. And around the same time, we have Dasha.
Our office manager. And Dasha is not an ambassador for 1664 Blanc.

Although, to be honest, Dasha is actually the perfect fit: she loves this beer, loves Paris, loves Pattinson (sometimes even a bit too much), and has rewatched Twilight with a level of engagement that’s almost a qualification in itself.

And she also loves figure skating. Not in the ‘once-a-year-trip-to-the-rink’ sort of way, but with an eye for detail — the programmes, the movement, that strange blend of lightness and control where everything looks simple, though in reality it isn’t. And at some point, it all comes together unexpectedly. France, lightness, aesthetics, movement, cold air, open space — this beer and figure skating share the same mood. The idea almost presents itself: if Dasha is such a good fit for this brand — why not give her a space where that’s most evident? On the ice.

If the brand chose Pattinson — fine. But no one stopped us from imagining what the advert would have looked like if he’d chosen Dasha. That’s how this story began.

We reviewed her photographs, selected the best ones (spoiler: almost all of them), and compiled a dataset from them.

Using this, we created a multi-angle portrait — not just a collection of images, but a fixed geometric representation of her face and appearance. This became the anchor to which we returned in every shot.

In exactly the same way, we broke down her look: the dress, the skates, the silhouette. Not as ‘inspiration images’, but as a structure the system could understand — how it’s put together and how it behaves in motion.

And at that moment, Dasha becomes the same person in every frame — a consistent character.

The ice rink has also been modelled as a reference: the geometry of the rink, the markings, the boards, the entry point and the centre of the ice. We have placed the 1664 logo in the centre — as a compositional and visual anchor for the entire scene. This provides a stable environment in which the character does not ‘float’ but exists within a clear coordinate system.

We put together a storyboard and established the narrative structure of the video: the sequence of scenes, shot sizes and the nature of the camera movement.

We defined the shooting principles and visual rhythm so that everything works as a single video, rather than a collection of scenes

We selected the camera and lenses — ranging from a more ‘documentary’ style to close-ups and tighter shots. We defined the language of movement: smooth, controlled, without any sudden jerks. We established the lighting and colour scheme separately.

A cool tone, soft reflections on the ice, a slight bloom in the highlights — none of this ‘just happened’, but was specified as a unified style that holds from the first to the last frame. Essentially, it’s the same approach as on set: first you make decisions as director and cinematographer — and only then do you press ‘rec’.

This is what holds everything together. What emerges is not a series of successful shots, but a single character in a single space, filmed with a consistent visual logic. Essentially, it’s the same approach as on set: first you make decisions as director and cinematographer — and only then do you press ‘rec’.

Formally, Robert Pattinson remains the ambassador for 1664 Blanc.
But if you look a little more broadly, Dasha already has her own version of the advert.

And it was created entirely using AI. From visuals and animation to sound design and voice-over.